Keep Calm and "Sticky" Like a Boss

INTE 6710 Journal Entry 2

After the "SUCCES" exercise this week, inspired by The "SUCCES" checklist, by Chip & Dan Heath, or "Simple, Unexpected, Concrete, Credible, Emotional, and Story, I was able to narrow down the catch phrase for the infographic to be "Keep calm and save on (the right way!)," or "Save like a boss avoid data loss."

The first phrase, "Keep calm..." seems somewhat trending in social media. Interestingly, the term originated from British propaganda during the beginning of the second world war (hence the crown) often seen. The original phrase was "Keep calm and carry on." The wikipedia entry and original poster can be seen here: KEEP CALM AND CARRY ON. To get some idea of how this propaganda phrase has exploded in social media, just check out this Pinterest search on the phrase.

The second phrase, "Save like a boss avoid data loss," is catchy, leet, and rhythmic. There are some "sticky" components embedded and "like a boss..." is trendy. This phrase can be seen on social media as caption for thousands of memes. To get an idea, here's what came up on Pinterest for "Like a boss." For this expression, "Like a boss," we turn to Urban Dictionary to help figure out the origin and meaning. For everyone's viewing pleasure, I've included the "Like a Boss" SNL skit as seen on YouTube. It's the clean version because the uncensored is really NSFW!

With the ties to social media and culture, as well as humor appropriate for college-aged or adult students I think the "Like a boss" phrase has some potential given the audience. It adds a humor element to an already possibly stressful environment, the computer lab. Similarly, "Keep calm..." also acts to subdue, or remind students to chill out and get it done right. I'm excited to explore both ideas some more before moving into more detail.

Reference:
"Made To Stick, Why Some Ideas Survive and Others Die." Heath, Chip; Heath Dan. Random House 2007-2008.

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