Designing With CARP in Mind: Analysis of an Example Info-graphic

INTE 6710 Journal Entry 3

Figure 1

For this journal entry, I wanted to look at an example of a successful info-graphic, somewhat related to the subject matter I chose to explore for an info-graphic of my own. I discovered an info-graphic on Pinterest to create awareness and "call to action" World Backup Day 2012. The Pinterest link can be found here and the website link for the original showing of the info-graphic found here. I applied the CARP principles, or contrast, alignment, repetition, and proximity. I "marked up" the info-graphic to indicate where we can see CARP. I then broke the info-graphic out into segments to call attention to how each principle was applied.

Fig 1: At the top of the info-graphic we can see alignment and proximity work together to create a text title unit for the info-graphic. This is the largest text on the graphic. Interestingly, in the top corner a logo breaks the alignment and expands off the page. This creates interest and the arrow pointing to "UP" draws the eye in there. This is an example of "breaking the rules" to call attention to something. Indeed just the application of CARP is not enough. Every now and then the rules can be broken to create something dynamic.

Figure 2

Fig 2: Contrast, repetition, and alignment work together to create an array of graphics to demonstrate the differences between frequency of back-ups as people choose to do this daily, weekly, or monthly. The use of these principles in this way quickly communicates the concept: people don't back up enough.

Figure 3

Fig 3: This image shows three different groupings of images and text where principles are applied. We can see contrast and repetition working well to show the scale of the different terms we use to describe memory. Alignment and repetition are used again with the bar graph to show the passage of time and amount of data created per each year. Alignment is very important here to create a fair representation per each bar. Below the bar graph, a collection of graphics showing envelopes, documents, movies, etc. create a proximity grouping to show a unit meaning all types of data.

Figure 4

Fig4: Repetition of the arrows and the piggy bank graphic, as well as the use of scale, are used to demonstrate the difference in amount of money it would take to back up data in 2005 compared to 2011. Contrast and color was used to draw attention to "FOOL" and create emphasis there in efforts to "call to action." That it would be foolish to not backup your data.

The complete info-graphic for viewing without interruption.

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