INTE 6710 Journal Entry 2 After the "SUCCES" exercise this week, inspired by The "SUCCES" checklist, by Chip & Dan Heath, or "Simple, Unexpected, Concrete, Credible, Emotional, and Story, I was able to narrow down the catch phrase for the infographic to be "Keep calm and save on (the right way!)," or "Save like a boss avoid data loss." The first phrase, "Keep calm..." seems somewhat trending in social media. Interestingly, the term originated from British propaganda during the beginning of the second world war (hence the crown) often seen. The original phrase was "Keep calm and carry on." The wikipedia entry and original poster can be seen here: KEEP CALM AND CARRY ON . To get some idea of how this propaganda phrase has exploded in social media, just check out this Pinterest search on the phrase . The second phrase, "Save like a boss avoid data loss," is catchy, leet, and rhythmic. There are some ...